Forum: New Media & Society

This article is, in part, a response to articles for this Journal by Sally McMillan and Spiro Kiousis. The article examines the analytical problems caused by the fact that interactivity is both a property and an activity. It asserts that interactivity is a contextualizing facility that mediates between environments and content and users. The article analyses the modes of operation both for the production of the properties of interactivity and usage/production in the activity of interactivity. The concept of ‘positioning’ is offered as a means of moving the debate on from the application of communication models or the practical development of ‘features’. The article proposes ‘succession mapping’ as a methodology that acknowledges the building up of the interactive offer and also the generative capabilities of packages. The concept of the active user engaged in ‘user production’ i.e. generation is introduced as being of value to academics, practitioners and those who practice, teach and research.

In 1989, years after the majority of Israeli city dwellers, the members of Kibbutz Y celebrated the installation of telephones in their apartments. We trace the cultural biography of the telephone in Kibbutz Y, with special emphasis upon the practical and symbolic transition from public to private telephones, in order to discuss the role of deliberation in the adoption of new technologies. The biographical approach permits us to discuss parallel developments in the technology, the kibbutz ideology, the society and the interrelationships between them. The article argues that even within a community where ideology is transparent, such as a kibbutz, contradictions and dilemmas inform users’ discourse.

The web is important for academic communication and publishing on an international scale, but it is difficult to assess the extent to which globalization actually has occurred. This article examines the connectivity structure of links between university websites in 25 Asian and European countries as a case study of an inter-regional and intra-regional web phenomenon. The five most linked-to universities in each nation-state were selected and network analysis techniques were used. The results suggested that the UK (and to a lesser extent some other European countries) has a high impact on the formation of link-xmediated academic networks in Asia and Europe. Universities’ websites in Asia are more heavily connected to European universities than linked to each other. The overall findings were indicative of globalization rather than regionalism, but a better characterization might be globalization with regional imbalances and individual high performing countries.

With 71 percent of its households owning computers and having internet access, Sweden is one of the world’s leading information and communication technology (ICT) nations. The prevalence of ICT has inspired the Swedish government to ascribe it as a civic tool, capable of cultivating more active citizenship and a stronger democracy. However, despite its lofty intentions, Sweden’s ICT policy has a significant shortcoming: it is uninformed about the everyday lives of citizens. This article aims to shed light on ICT policy through an analysis of the appropriation of the computer and the internet in Swedish working-class households. Specifically, by drawing on semi-structured interviews, observations and media diaries with household respondents, the article critically discusses civic visions in Swedish ICT policy. It concludes with a recontextualizion of the discussion within an international arena.

Recently, the major US music and movie companies have pursued a dramatic renovation in their approach to copyright enforcement. This shift, from the ‘code’ of law to the ‘code’ of software, looks to technologies themselves to regulate or make unavailable those uses of content traditionally handled through law. Critics worry about the ‘compliance’ rules built into such systems: design mandates for manufacturers indicating what users can and cannot do under particular conditions. But these are accompanied by a second set of limitations: ‘robustness’ rules. Robustness rules obligate manufacturers to build devices such that they prevent tinkering – not only must the technology regulate its users, it must be inscrutable to them. This article examines this aspect of technical copyright regulation, looking particularly at the Content Scramble System (CSS) encryption system for DVDs and the recent ‘broadcast flag’ proposed for digital television. In the name of preventing piracy, these arrangements threaten to undermine users’ sense of agency with their own technologies.

This study1 examines the factors that affect the intention to adopt the internet among non-users against the backdrop of an emerging internet plateau. Using data from a telephone survey with a representative national sample of non-users in Singapore, this study attempts to understand better what may facilitate or impede non-users to adopt the internet in light of the theory of planned behavior. Findings indicate that, in addition to demographic factors, attitudes toward the internet and perceived control of several internal and external factors are predictive of individuals’ intentions to get online in the future. Implications of the findings and future research directions are discussed.

This study examines the discourse of the British National Party’s (BNP) website. It explores the site as a form of alternative media, focusing on how it involves members and supporters in its discursive construction of racism. It finds that the discourses and identities produced are played out through a radical reformation of the concepts of power, culture and oppression. Drawing on the post-colonial notion of the Other, the BNP seeks to present itself, its activities and its members as responses to racism and oppression that, it argues, are practised by the Other. While this discourse is constructed through the everyday experiences and attitudes of its members, the hierarchically-determined nature of the site prevents those members from sustained, active involvement in the construction of their own identities. For this reason, the study concludes, the BNP’s site is far from the more open, non-hierarchical practices of ‘progressive’ alternative media.

This article builds on a case study of the worldwide online dating site Match.com to develop a theoretical understanding of the place of communication and affect in the information economy. Drawing on theoretical debates, secondary sources, a qualitative survey of dating profiles and an analysis of the features and affordances of the Match.com site, the article argues that internet dating seeks to guide the technologically enhanced communicative and affective capacities of internet users to work in ways so that this produces economically valuable content. This is primarily achieved through branding, which as a technique of governance that seeks to work ‘from below’ and ‘empower’ users to deploy their freedom in certain particular, pre-programmed ways. The argument is that online dating provides a good illustration of how the information economy actively subsumes communicative action as a form of immaterial labour.