This study extends diffusion research to the intra-organizational level and integrates the classic diffusion of innovation theory (DIT) with the relatively new technology acceptance model (TAM) to empirically explore Chinese journalists’ adoption of the internet. It makes a theoretical contribution by proposing four adoption categories — voluntary adopters, forced adopters, resistant non-adopters, and dormant non-adopters — according to the voluntariness of organizational members’ innovation decision-making. Based on data from a nationwide survey of 813 journalists in China, this study demonstrates that the DIT and TAM are respectively related to voluntary and forced adoption of the internet.Young, male journalists who perceive the internet positively (i.e., relative advantage and ease of use) and think it to be popular in society are most likely to be voluntary adopters. High-ranking journalists who believe the internet can enhance their job performance and who work in large and technologically sophisticated organizations are most likely to be forced adopters.
Archive for the ‘10-Number 03’ Category
Rogers, R., & Ben-David, A. (2008). The Palestinian–Israeli peace process and transnational issue networks: the complicated place of the Israeli NGO. New Media Society, 10(3), 497-528.
Tuesday, May 20th, 2008Israeli non-governmental organizations (NGOs) resisting the security fence and other Israeli security measures are in `virtual isolation’ in networks dedicated to the Palestinian-Israeli conflict, and especially to the criticism of Israeli governmental policies and the construction of the security fence. The research reported is a hyperlink and term analysis of select issue networks on the web assembled around the security fence and other conflict issues. It shows that attempts by left-leaning Israeli NGO network actors to frame the issue in their own critical terms are ignored by networked transnational actors working in the Palestinian-Israeli issue space, even though it may be that both kinds of organizations campaign against it. The Israeli organizations, it was found, are largely in an issue space of their own making, distinct from the human rights frame that dominates the transnational networks. In putting forward the notion of the separation fence, theirs is also a particular local `peace process’ approach to issue settlement, different not only from that of the dominant trans-national issue networks on the web, but also from official Israeli as well as certain Western governmental positions. The article concludes by finding that, according to the web, the local peace process is not a trans-national issue network affair.
Quiring, O., Von Walter, B., & Atterer, R. (2008). Can filesharers be triggered by economic incentives? Results of an experiment. New Media Society, 10(3), 433-453.
Tuesday, May 20th, 2008Illegal filesharing on the internet leads to considerable financial losses for artists and copyright owners as well as producers and sellers of music. Thus far, measures to contain this phenomenon have been rather restrictive. However, there are still a considerable number of illegal systems, and users are able to decide quite freely between legal and illegal downloads because the latter are still difficult to sanction. Recent economic approaches account for the improved bargaining position of users. They are based on the idea of revenue-splitting between professional sellers and peers. In order to test such an innovative business model, the study reported in this article carried out an experiment with 100 undergraduate students, forming five small peer-to-peer networks. The networks were confronted with different economic conditions. The results indicate that even experienced filesharers hold favourable attitudes towards revenue-splitting. They seem to be willing to adjust their behaviour to different economic conditions.
Postill, J. (2008). Localizing the internet beyond communities and networks. New Media Society, 10(3), 413-431.
Tuesday, May 20th, 2008As the numbers of internet users worldwide continue to grow, the internet is becoming `more local’. This article addresses the epistemological challenge posed by this global process of internet localization by examining some of the conceptual tools at the disposal of internet researchers. It argues that progress has been hampered by an overdependence on the problematic notions of community and network whose paradigmatic status has yet to be questioned by internet scholars. The article seeks to broaden the conceptual space of internet localization studies through a ground-up conceptualization exercise that draws inspiration from the field theories of both Pierre Bourdieu and the Manchester School of Anthropology, and is based on recent fieldwork in suburban Malaysia. This exploration demonstrates that a more nuanced understanding of the plural forms that residential sociality can take is needed in order to move beyond existing binaries such as `network sociality’ versus `community sociality’.
Lundby, K. (2008). Editorial: mediatized stories: mediation perspectives on digital storytelling. New Media Society, 10(3), 363-371.
Tuesday, May 20th, 2008Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression. New Media Society, 10(3), 393-411.
Tuesday, May 20th, 2008The explosion in social networking sites such as MySpace, Facebook, Bebo and Friendster is widely regarded as an exciting opportunity, especially for youth.Yet the public response tends to be one of puzzled dismay regarding a generation that, supposedly, has many friends but little sense of privacy and a narcissistic fascination with self-display. This article explores teenagers’ practices of social networking in order to uncover the subtle connections between online opportunity and risk. While younger teenagers relish the opportunities to recreate continuously a highly-decorated, stylistically-elaborate identity, older teenagers favour a plain aesthetic that foregrounds their links to others, thus expressing a notion of identity lived through authentic relationships. The article further contrasts teenagers’ graded conception of `friends’ with the binary classification of social networking sites, this being one of several means by which online privacy is shaped and undermined by the affordances of these sites.
Couldry, N. (2008). Mediatization or mediation? Alternative understandings of the emergent space of digital storytelling. New Media Society, 10(3), 373-391.
Tuesday, May 20th, 2008This article reviews the social potential of digital storytelling, and in particular its potential to contribute to the strengthening of democracy. Through answering this question, it seeks to test out the relative strengths and weaknesses of two competing concepts for grasping the wider consequences of media for the social world: the concept of mediatization and the concept of mediation. It is argued that mediatization (developed, for example, by Stig Hjarvard and Winfried Schulz) is stronger at addressing aspects of media textuality, suggesting that a unitary media-based logic is at work. In spite of its apparent vagueness, mediation (developed in particular by Roger Silverstone) provides more flexibility for thinking about the open-ended and dialectical social transformations which, as with the printed book, may come in time to be articulated with the new form of digital storytelling.
Beaudoin, C. E. (2008). The internet’s impact on international knowledge. New Media Society, 10(3), 455-474.
Tuesday, May 20th, 2008With data from a national telephone survey, the current study examines the comparative and synergistic influence of the internet on international knowledge. Independent and interactive media effects are considered in terms of four medium-specific measures of international news attention. Internet news attention had the most positive effect on international knowledge of any of the news measures. In terms of the other three news attention measures, the effects of newspapers and cable TV were positive, while that of network TV was non-significant. In addition, the interaction of internet news attention and network TV news attention positively predicted international knowledge. In contrast, the interaction of newspaper news attention and network TV news attention negatively predicted international knowledge. These findings indicate the positive comparative and synergistic influence that the internet can have on international knowledge development in the United States.