Forum: New Media & Society

‘Interactivity’ was one of the major buzzwords of the 1990s. Although the academic discourse has produced a large number of different concepts of ‘interactivity’, in everyday life it still remains a label put on all kinds of aspects of online communication and digital media. Drawing on schema theory this article explores the concepts of ‘ordinary’ users (i.e. people who are not professional experts). The results indicate that users associate the foremost social and individual issues with the term ‘interactivity’, i.e. what they can accomplish by using media in terms of self-development, social influence and social relationships.

This article examines the ways in which individuals use MP3 players to shape their experiences of the London commute. To investigate MP3 listening practices, I conducted semi-structured qualitative interviews with eight DJs and ‘listeners’ living in London. I argue that MP3 players enable individuals to use music to precisely shape their experiences of space, place, others and themselves while moving through the city. In doing so, individuals experience great control as they transform urban journeys into private and pleasurable spaces. While experienced effects of MP3 player listening were similar among respondents, pre-existing relationships to music appear to relate to motivations for use. This article draws on a variety of social theorists ranging from Simmel and Adorno to Lefebvre to interrogate the experience of control MP3 users describe, and to understand the implications for the autonomy of urban inhabitants.

This article reflects on the current state of digital communication studies in the context of mass communication research. The objectives of the article are: 1) to characterize the enunciators and the contents of scientific conversations about digital communication; and 2) to sketch a map of possible interlocutors who might enrich this new research field. After quickly exploring the paradigms of mass communication studies, the article deals with the main theoretical conversations about digital communication. The second part of the article describes the transformations that the appearance of digital technology has generated in communication processes. The article concludes with an agenda of the main issues and partners that theoretical conversations about digital communication should include. The article analyzes the constitution of a new scientific field and describes the process that may, in the future, lead to the creation of a theory of digital communication.

The uses and gratifications approach has been useful in explaining media use by individuals. However, it has been limited in that the use of a medium has always been considered independently from other media options available and from use trends occurring at the level of a population. The theory of the niche has been used to partially overcome these limitations by examining uses and gratification concepts in the context of media competition; but, up to this point, it has only been used to explain trends at the system level. Through the introduction of repertoire niches, the present article extends the theory of the niche by examining competition at the level of the individual within the resource space of his/her media repertoire. Results indicate that repertoire niche dimensions of breadth, overlap, and superiority have some predictive power over media use.

The movement toward what is often described as Web 2.0 is usually understood as a large-scale shift toward a participatory and collaborative version of the web, where users are able to get involved and create content. As things stand we have so far had little opportunity to explore how new forms of power play out in this context of apparent ‘empowerment’ and ‘democratization’. This article suggests that this is a pressing issue that requires urgent attention. To begin to open up this topic this article situates Web 2.0 in the context of the broader transformations that are occurring in new media by drawing on the work of a number of leading writers who, in various ways, consider the implications of software ‘sinking’ into and ‘sorting’ aspects of our everyday lives. The article begins with this broader literature before exploring in detail Scott Lash’s notion of ‘post-hegemonic power’ and more specifically his concept of ‘power through the algorithm’. The piece concludes by discussing how this relates to work on Web 2.0 and how this work might be developed in the future.

Despite the rapid growth of blogging in China, little is known about the communicative processes of blogs and their implications for China. This current study aims to bridge that gap by specifically looking at the political blogs posted on the NetEase, one of the largest portal websites in China, regarding the dismissal of Shanghai leader Chen Liangyu. Results from a content analysis indicate that bloggers, giving quick responses to the event, were actively engaged in discussions on politically sensitive topics, and expressed different opinions of the event and even criticism of the government.

This research considers the growing use of the internet by campaigns in the United States at the sub-presidential level and its relationship to the digital divide. The primary goal is to understand why candidates’ websites have different levels of quality and whether this is somehow connected to the digital divide. Examining the quality of campaign websites reflects scholarly research concerning information technology, the digital divide and political campaigns and elections. I observe the relative quality of House campaign websites from the 2002 mid-term election in relation to demographic features of a congressional district including race, family income and education. The objective is to predict the quality of these candidate websites using these variables; and, subsequently, to discover whether campaign website quality has a relationship to the digital divide.

Current theories of social interaction and normative influence in Computer-Mediated Communication were developed in the era of the internet predominated by text-based interaction. With the growth of visual-spatial worlds like Second Life, these theories need to be re-examined. The evolution of thinking about social norms online has moved from a mechanistic view to a systems view of humans and communication technology intertwined in a complex relationship that includes groups, identity, communication, and norms. Missing from that system is explicit attention to context and the important role of the environment that encases interaction. This article discusses theories of how architecture and embodiment shape offline life and how such theories increasingly apply in online interaction in visual social spaces. We argue that such spaces communicate normative information that influences behavior within a given context in both conscious and unconscious ways. This article then discusses implications of visual-spatial environments on existing theories of interaction online.